Introduction

QB Sync Made Easy is a brand asset of HIC Global Solutions. It is an integration app that connects QB Sync storefronts with Salesforce CRM.

As the brand QB Sync Made Easy uses the QB Sync name in the logo, some guidelines are laid to comply with QB Sync brand usage and to correctly use QB Sync Made Easy’s logo for design and co-branding purposes.

Please be understood that by using our brand assets, you indicate your acceptance of our Trademark Usage Guidelines, and any violation of these guidelines will result in the termination of your permission to use our brand assets.

Brand Identity Guide

THANK YOU FOR REVIEWING THE DOCUMENT

The guidelines in it will help us maintain graphic and message continuity, protect our logo assets, and build powerful, relevant messaging across a variety of platforms when used appropriately.

WHY IS THIS NECESSARY ?

Proprietary logos, approved typefaces, the visuals we choose, and the words we use — every part of our brand is an important part of our whole brand. That’s why it’s extremely important that we use each very carefully.

Following the guidelines and rules in this style guide will help us speak with a single, influential voice to generate bold, engaging communications, build strong bonds with our audiences, and protect our brand for years to come.

Brand Voice

QB Sync Made Easy, with its purpose of making data-syncing seamless between the eCommerce platform and the CRM, has a clear Brand Voice that is

• Honest
• Transparent
• Courteous
• Professional
• Helpful

We convey genuine information by keeping our Brand Tone

• Respectful
• Friendly
• Informative

while maintaining integrity, equality and avoiding any exaggeration or misinterpretation.

Brand Logo Types

The QB Sync Made Easy logo comprises our brand name and the tagline set in Montserrat. We prefer using our primary logo in most instances.

Please follow the instructions in the guide for the correct usage of our logo.

Correct Way To Use QB Sync Made Easy Logo

Primary Logo

Alternate Logo

Incorrect Way

Download Logos

Guidelines

Clear Space

Everyone likes a little personal space. Our logo does too. Make sure it can breathe by reserving clear space equal to the height of the “S” on all sides.

Minimum Size

Don’t make people squint. In digital applications, our logo should be at least 110 pixels wide. In print, it should be at least 1.2 inches (3 centimeters) wide.

Logo Primary Color

HEX: #58b705

RGB: R 88 G 183 B 5

HSL: H 92 S 97 L 67

CMYK: C 52% M 0% Y 97% K 28%

Logo Secondary Color

HEX:#000

RGB: R0 G0 B0

HSL: H 146 S 45 L 72

CMYK: C 75% M 68% Y 67% K 90%

Brand Typeface

Brand Color Palette