Introduction

QB Sync Made Easy is a brand asset of HIC Global Solutions. It is an integration app that connects QB Sync storefronts with Salesforce CRM.

As the brand QB Sync Made Easy uses the QB Sync name in the logo, some guidelines are laid to comply with QB Sync brand usage and to correctly use QB Sync Made Easy’s logo for design and co-branding purposes.

Please be understood that by using our brand assets, you indicate your acceptance of our Trademark Usage Guidelines, and any violation of these guidelines will result in the termination of your permission to use our brand assets.

Brand Identity Guide

THANK YOU FOR REVIEWING THE DOCUMENT

The guidelines in it will help us maintain graphic and message continuity, protect our logo assets, and build powerful, relevant messaging across a variety of platforms when used appropriately.

WHY IS THIS NECESSARY ?

Proprietary logos, approved typefaces, the visuals we choose, and the words we use — every part of our brand is an important part of our whole brand. That’s why it’s extremely important that we use each very carefully.

Following the guidelines and rules in this style guide will help us speak with a single, influential voice to generate bold, engaging communications, build strong bonds with our audiences, and protect our brand for years to come.

Brand Voice

QB Sync Made Easy, with its purpose of making data-syncing seamless between the eCommerce platform and the CRM, has a clear Brand Voice that is

  • Honest
  • Transparent
  • Courteous
  • Professional
  • Helpful

We convey genuine information by keeping our Brand Tone

  • Respectful
  • Friendly
  • Informative

while maintaining integrity, equality and avoiding any exaggeration or misinterpretation.

Brand Logo Types

The QB Sync Made Easy logo comprises our brand name and the tagline set in Montserrat. We prefer using our primary logo in most instances.

Please follow the instructions in the guide for the correct usage of our logo.

Correct Way To Use QB Sync Made Easy Logo

Primary Logo
Alternate Logo

Incorrect Way

Co-Branding

Partnering with a third party may require us to use a co-branded logo. The logo is composed of three elements: our primary brand logo, a dividing line or “| or +”, and a third-party logo. It is important that the logos are equal in size.

Please note that we allow third parties to use our logo only after specific permissions.

+

+

Guidelines

Clear Space

Everyone likes a little personal space. Our logo does too. Make sure it can breathe by reserving clear space equal to the height of the “S” on all sides.

Minimum Size

Don’t make people squint. In digital applications, our logo should be at least 110 pixels wide. In print, it should be at least 1.2 inches (3 centimeters) wide.

Logo Primary Color

HEX: #58b705

RGB: R 88 G 183 B 5

HSL: H 92 S 97 L 67

CMYK: C 52% M 0% Y 97% K 28%

Logo Secondary Color

HEX:#000

RGB: R0 G0 B0

HSL: H 146 S 45 L 72

CMYK: C 75% M 68% Y 67% K 90%

Brand Typeface

Primary Typefaces:

Aa
Inter, sans-serif
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789

Secondary Typefaces:

Aa
PT Serif, serif
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789

Brand Color Palette

Primary Color:

HEX: #58b705

RGB: R 88 G 183 B 5

HSL: H 92 S 97 L 67

CMYK: C 52% M 0% Y 97% K 28%

Tertiary Gradients:

HEX: #283251

HEX: #572cd3

Secondary Colors:

HEX: #572cd3

RGB: R 87 G 44 B 211

HSL: H 255 S 66 L 50

CMYK: C 59% M 79% Y 0% K 17%

HEX: #572cd3

RGB: R 40 G 50 B 81

HSL: H 225 S 34 L 68

CMYK: C 51% M 38% Y 0% K 68%

General Advisories

Dos

  • Always use the typeface mentioned in the guide
  • Ensure there is some spacing between the words
  • Keep the color palette the same as in the brand guide
  • In case of a partnership, leave adequate space between the logos and separate them with a dividing line or a +

Don'ts

  • Please do not re-create the logo
  • Overprint or obstruct any part of the logo
  • Add any kind of special effects to the logo
  • Distribute or otherwise make available our logos, marks, or assets
  • Use old versions or any other marks or logos to represent our brand
  • Do not modify or stretch the logo
  • Automating data sharing between Salesforce & Quickbooks

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